Mobile phone ticketing is going mainstream with more than 2.6 billion mobile tickets set to be delivered by 2011, says Juniper Research.
Jupiter says more than 208 million users will have e-tickets delivered to their mobile phones by this date.
A Jupiter report found clear evidence that the sector is gearing up for major launches over the next few years.
Early trials, mainly led by mobile network operators, are now migrating into commercial services that are controlled by the ticketing issuers themselves, said Jupiter.
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Ticketmaster, British Airways and Tickets.com are among major ticket issuers getting behind mobile ticketing technology, says the report.
Benefits for the ticketing issuers include reduced cost, better security to help the fight against fraud and an improved environmental footprint by reducing paper usage.
Early use of mobile barcode technology will be gradually complimented by the emergence of NFC (Near Field Communications), in particular for the transportation ticketing sector where there are already commercial deployments in the Far East and important trials in Western Europe and North America, Jupiter said.
NFC is a contactless reading technology that allows users to "swipe" mobile phones near readers.