Users of the internet will be less likely to remain anonymous as users call for the widespread use of authentication, according to the latest survey of technology industry trends from Deloitte.
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In its predictions for 2008 the company said internet users, traders and regulators will demand authentication of those they interact with.
"It is often argued that one of the greatest benefits of the web is anonymity. However in 2008, there will be an increasing clamour, from regulators, users and online traders, for the internet to require people to provide authenticated identity every time they make a transaction via the web," said Jim Sloane, technology media and telecommunications partner at Deloitte.
He said although some will see this as an "affront to liberty" it could help business.
"For example, bolstering consumer confidence in e-commerce, online auctions, internet chat rooms and other transactional websites should help sustain growth, suppressing fears about the growing volumes of online fraud or other malign behaviour."