DataFlux dfPower Studio will analyse, improve and control data within the Great Ormond Street Hospital Children's Charity donations database, which contains over 3.5 million records.
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The fundraising arm of the Great Ormond Street Hospital has also chosen DataFlux to gain a unified view of its donations database.
DataFlux dfPower Studio will provide data profiling and real-time data quality tools, which will enable the organisation to investigate, standardise, de-duplicate, cleanse and verify data residing within the charity's "Raisers Edge" database.
By implementing dfPower Profile, a component of the dfPower Studio suite, the charity is able to investigate data held on donors by geographic and socio-economic categorisation.
This information provides a clear representation of a donor's likely level of contribution, allowing for targeted fundraising in geographic areas where Great Ormond Street Hospital Children's Charity has a low penetration.
Matt Forrest, head of community fundraising at Great Ormond Street Hospital Children's Charity, said, "IT plays a vital role in underpinning our operations, and the DataFlux dfPower Studio suite offers clear efficiency benefits through a consistently reliable, comprehensive view of our donors.
"We are already seeing how this will help us build long-term relationships and understand where we can unlock further funding."