Great Ormond Street adopts database cleansing platform to boost fundraising

Antony Savvas

Great Ormond Street Hospital Children's Charity has selected the DataFlux platform to improve its fundraising.

DataFlux dfPower Studio will analyse, improve and control data within the Great Ormond Street Hospital Children's Charity donations database, which contains over 3.5 million records.

The fundraising arm of the Great Ormond Street Hospital has also chosen DataFlux to gain a unified view of its donations database.

DataFlux dfPower Studio will provide data profiling and real-time data quality tools, which will enable the organisation to investigate, standardise, de-duplicate, cleanse and verify data residing within the charity's "Raisers Edge" database.

By implementing dfPower Profile, a component of the dfPower Studio suite, the charity is able to investigate data held on donors by geographic and socio-economic categorisation.

This information provides a clear representation of a donor's likely level of contribution, allowing for targeted fundraising in geographic areas where Great Ormond Street Hospital Children's Charity has a low penetration.

Matt Forrest, head of community fundraising at Great Ormond Street Hospital Children's Charity, said, "IT plays a vital role in underpinning our operations, and the DataFlux dfPower Studio suite offers clear efficiency benefits through a consistently reliable, comprehensive view of our donors.

"We are already seeing how this will help us build long-term relationships and understand where we can unlock further funding."

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