Many IT managers are put off from using web conferencing systems because of perceived technology set-up challenges.
A survey of 330 enterprise IT managers across the UK, France and Germany found that 82% believed time and cost savings were potential benefits of video conferencing.
UK IT managers were ahead of their French and German counterparts when seeing web conferencing as a tool for firms to reduce their carbon emissions through less travelling to meetings.
The survey - commissioned by web conferencing technology firm Netviewer - saw 54% of UK respondents cite reduced emissions as a benefit of web conferencing, as opposed to the 37% overall across the three countries.
The survey found, however, that web conferencing is increasingly likely to be used for external rather than internal communications. Netviewer said companies could miss out on associated benefits because of a perceived failure to address basic IT challenges.
After the need for adequate security, the biggest perceived IT barriers are the need of many web conferencing systems to install software on participants' PCs, and the time taken to guide those participants through increasingly complex use scenarios.