Mobile operators are failing to meet the needs of business users, analyst Gartner has said.
According to Gartner, large organisations have four main priorities when buying mobile services: managing costs, managing services, dealing with increased mobile data services and centralising resources. Only service providers that meet these demands by addressing the contractual, commercial and services needs of large companies will retain corporate contracts in the long-term.
Managing mobile services is becoming increasingly important to businesses that require different user profiles such as "international traveller" or "domestic high data user". Service level agreements (SLAs) with defined key performance indicators to measure the quality of help desks, as well as monitoring the performance of wireless e-mail, are also growing in significance. Device management services are becoming more widespread with over-the-air disabling of lost or stolen handsets via a web portal a key feature for corporate customers.
Gartner said businesses were also looking to service providers to deal with the increased use of mobile data services and provide remote access for mobile workers, such as the services from Orange and iPass.