Toyota standardises sales systems


Toyota standardises sales systems

John-Paul Kamath

Toyota Motor Europe has standardised its sales applications on and deployed a fully integrated European IT system in less than three months.

Toyota Motor Europe can now automate many day-to-day sales processes, which allows its European sales territories to work together, resulting in an increase in customer responsiveness.

Account managers at Toyota Motor Europe's headquarters in Belgium, as well as Toyota National Sales and Marketing companies throughout Europe, use the on-demand service to target, acquire and manage day-to-day relationships with fleet customers.

One of the main reasons for choosing the on-demand application is its ability to integrate with back office systems and external sources of information regarding vehicle data.

Chrysler Financial, which provides leasing and financing for DaimlerChrysler dealers and customers, has deployed Salesforce's on-demand customer relationship management system.


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