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Corporates use Second Life to recruit

Karl Flinders

Corporates have turned to Second Life to attract talented employees as part of a pilot run by recruitment firm TMP Worldwide, to test the web 2.0 phenomenon as a recruitment tool.

The company hosted a jobs fair in Second Life, which was used by the Royal Bank of Scotland, Yell UK and KPMG to make contact with hundreds of potential employees.

Just like a real life fair all three companies had their own area, and visitors in the form of computer-generated images, or avatars as they are known, were transported to them and greeted by avatar recruiters.

Isabelle Hung, head of national resourcing at directory business Yell UK, said the company saw an equal mix of potential recruits in IT, marketing as well as graduates.

She said the company's aim is to get its brand out to a wider audience of potential recruits. She added that it will allow the company to get in contact with what is know as generation Y, which are teenagers using applications like Facebook, MySpace and YouTube.

Keith Dugdale, director of global recruitment at KPMG, said expanding the company's reach is a potential benefit of using Second Life for recruitment.

"We need to be present everywhere employees may be looking for a job. Second Life is one such place where we can reach a global talent pool," he said.

Nigel Bastow, head of resourcing at the Royal Bank of Scotland Group said the internet is an important opportunity for the banks recruitment strategy.

"Second Life and other web 2.0 media provide a level of interactivity that offers the candidate a richer experience of the employer brand and therefore a better feel for the organisation. Clearly this does not replace face-to-face contact, but it offers something much richer than a pure online application. We are looking for innovative and entrepreneurial individuals to match to great careers including roles in sales and technology," said Bastow.





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