Samsonite has deployed an open-source global ecommerce platform to launch its top Black Label luggage brand.
Samsonite is using the Elastic Path flexible ecommerce platform, specified by its interactive agency Avenue A | Razorfish UK.
Avenue A | Razorfish UK chose the Elastic Path system for its functionality, ease of integration and multi-language/multi-currency support, which helps optimise cost-efficiency and time-to-market.
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
The ecommerce platform is being launched in eight languages in 45 countries to promote a Samsonite Black Label boutique store, using large hero images to allow consumers to explore the products whilst setting them in a context.
Next year, the system will be used to promote other Samsonite brands, including OutLab, American Tourister, Lambertson-Truex and its luggage licences, including Lacoste and Timberland.
John Cunningham, technology director at Avenue A | Razorfish UK, said, "We were impressed with Elastic Path and its focus on the retail sector, which really helped us get this project to market in a very short space of time."
He said Elastic Path being built on an open-source stack was another main benefit. "This further optimises cost-efficiency. It is easily integrated with other open-source applications and with Samsonite's existing enterprise solution," said Cunningham.