Samsonite has deployed an open-source global ecommerce platform to launch its top Black Label luggage brand.
Samsonite is using the Elastic Path flexible ecommerce platform, specified by its interactive agency Avenue A | Razorfish UK.
Avenue A | Razorfish UK chose the Elastic Path system for its functionality, ease of integration and multi-language/multi-currency support, which helps optimise cost-efficiency and time-to-market.
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The ecommerce platform is being launched in eight languages in 45 countries to promote a Samsonite Black Label boutique store, using large hero images to allow consumers to explore the products whilst setting them in a context.
Next year, the system will be used to promote other Samsonite brands, including OutLab, American Tourister, Lambertson-Truex and its luggage licences, including Lacoste and Timberland.
John Cunningham, technology director at Avenue A | Razorfish UK, said, "We were impressed with Elastic Path and its focus on the retail sector, which really helped us get this project to market in a very short space of time."
He said Elastic Path being built on an open-source stack was another main benefit. "This further optimises cost-efficiency. It is easily integrated with other open-source applications and with Samsonite's existing enterprise solution," said Cunningham.