Apple has announced that it sold its one millionth iPhone on Sunday 9 September, just 74 days after its introduction on 29 June.
"One million iPhones in 74 days - it took almost two years to achieve this milestone with iPod," said Steve Jobs, Apple's CEO.
This puts the company ahead of its own internal sales predictions which had expected the one million mark to be reached towards the end of the month.
"Seventy four days to sell one million devices through an exclusive deal with AT&T is impressive for the new entrant to the telecom industry," said Joss Gillet, senior analyst at Ovum.
"However, Apple is planning to introduce its hero product in Europe and we expect Apple to face a strong portfolio of rival devices from established handset manufacturers. We also expect that iPhone hype will slow in early 2008 as Apple faces strong commercial pressure in Europe."