US beats Europe over mobile data migration, says study


US beats Europe over mobile data migration, says study

John-Paul Kamath

Some 72% of businesses expect to migrate mobile applications to an internet protocol (IP) network by next year, according to a global survey conducted by the Economist Intelligence Unit (EIU) on behalf of AT&T.

The global survey of 395 senior executives revealed that mobile use is most extensive among senior management in Europe, with 91% of respondents reporting common use. By 2010, the business use of mobile phones and other devices by management and sales staff will be nearly universal and is expected to escalate among customer service, information technology (IT), marketing staff and field workers.

In the US, 76% of companies indicate that managementhas developed a strategy for the integration of mobile technology with the IP network. Also, more than 70% of US companies have already set guidelines for employees who use mobile technology and work remotely. Compared with these numbers, only a minority of surveyed firms in Europe and Asia-Pacific (35% and 38% respectively) have outlined a clear strategy to achieve integration.

"The integration of mobile applications into the IP network is the next step on the pathway to convergence," said Lloyd Salvage, AT&T's sales vice-president for the UK and Nordics region. "The push toward wireless and wireline integration is driven by the need to provide a unified customer experience across multiple networks."

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