Nissan has launched a Bluetooth proximity marketing campaign on the Hypertag indoor network.
Proximity marketing technology company Hypertag and specialist media firm Boomerang Media have been chosen by Nissan to undertake a major campaign to promote the car maker’s new Qashqai model.
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The campaign will see 80 Bluetooth Hypertags in the Boomerang Bluetooth network of style bars and cinemas in
Hypertags are short-range wireless devices which send information to mobile phones via the Bluetooth short-range wireless technology.
A user simply activates the Bluetooth on their phone, holds it near to the Hypertag and receives content such as money-off coupons, business cards, ringtones or games.
HSBC bank branches in
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