Voice technology eases flood disruption at Sainsbury’s call centre


Voice technology eases flood disruption at Sainsbury’s call centre

Antony Savvas

Flooding brought Sainsbury’s call centre in South Yorkshire to a halt earlier this week, but emergency messaging was in place within hours.

The call centre had to be evacuated late on Monday, but messaging informing callers of the flood disruptions was in place by the following morning.

Sainsbury’s voice messaging provider, NewVoiceMedia, uses a remote recording facility that links voice talents to its central studios via ISDN lines.

“This means were able to respond quickly to request like the one from Sainsbury’s while retaining central control over quality,” says Anthony Buxton, business development director at NewVoiceMedia.

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Sainsbury's >>

NewVoiceMedia >>

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