The Money Programme has become the first BBC Television programme to be broadcast in virtual online world Second Life.
Reporter Max Flint and his spiky-haired alter-ego, MP Masala, travelled deep into cyberspace to meet its virtual entrepreneurs, and find out how real fortunes are made.
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The programme was broadcast simultaneously on television and in Second Life and at the virtual Rivers Run Red Cinema.
He also met the people behind Reebok’s virtual shop, and then in London visits marketing company Rivers Run Red. Rivers Run Red has amassed a multi-million pound turnover by doing all its business inside virtual worlds, including creating the cinema in Second Life where The Money Programme was screened.
Multi-nationals like Reebok, Nissan and Calvin Klein are also getting in on the act and making real money selling virtual products in Second Life. Massively Multiplayer Online Games (MMORPG) which charge monthly subscriptions to participants, like World of Warcraft which has more than eight million paying members.
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