News

Mobile content market finally takes off

Antony Savvas

The UK mobile content and services market is finally taking off, with mobile operators attracting regular buyers of content.

A study by research firm Informa in association with Orange explored the mobile behaviour of 2,000 UK users.

The advent of faster GPRS and 3G phone services seems to have overcome many of the difficulties faced by the operators when they relied on slow WAP connections over standard GSM services to deliver content.

Informa says the UK mobile content market was worth £661m in 2006, with 50% of revenues coming from 25-34-year-olds.

Nick Lane, a principal analyst at Informa, said, “If the wireless industry can encourage occasional spenders to regularly consume content, the mobile-content-market will expand much further.”

Lane said survey respondents complained of high charges. He said operators should consider more mobile advertising to subsidise lower content charges.

While 35% of respondents said they had used the mobile internet, location-based services and mobile banking topped the service wish-list among users.

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