Asda has been able to sell £6.8m more own-brand products over the last 12 months after improvements to its supply chain software enabled it to bring products to market more quickly.
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The UK’s second-largest supermarket used software supplier RedSky IT’s Creations application to cut four weeks off the time taken to develop and bring to sale a new product.
Asda has been using the system to shrink the time it takes to bring products to market ever since it went live with Creations in 2002.
The Wal-Mart-owned supermarket uses a customised version of the application, called Web Tracks, to manage a single version of information about every own-brand product.
Web Tracks hold the ingredients, nutritional and allergy information about every product. The application is used by Asda’s food producers and their suppliers of raw ingredients so that everyone in the supply chain uses a single set of data.
Own-brand products are increasingly important for supermarkets. In the UK, more than 45% of the big five supermarkets’ sales come from own-brand products.
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