Footwear retailer forecasts demand with Oracle Retail


Footwear retailer forecasts demand with Oracle Retail

Will Hadfield

Footwear retailer Aldo is implementing Oracle Retail Price Optimisation to provide its customers with the right stock as it expands into more countries.

Aldo Group, which has 900 stores worldwide including 18 in the UK, is using the enterprise-wide merchandising system to ensure that its stores stock the shoes that its customers want.

Oracle Retail Price Optimisation will also minimise the amount of stock that Aldo has to mark down in its end-of-season sales. The software helps Aldo make in-season replenishment decisions. Aldo will not use the system to forecast what it should buy at the start of each new season.

Aldo founder Aldo Bensadoun said, “Expansion creates new challenges as we look to stay close to our customers and provide them with the most up-to-date fashions. Oracle Retail’s solution will help us manage growth.”

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