Vodafone restructures to cut costs and focus on new markets


Vodafone restructures to cut costs and focus on new markets

Antony Savvas

Vodafone is restructuring its operations to try and address changing market and customer trends.

In February, the world’s biggest mobile operator said it was slashing the value of its assets by up to £28bn, and that it expected sales growth to fall next year.

Vodafone is now splitting its business into three new units, which will cover European business, emerging markets and new business opportunities.

It is already in the process of selling its Japanese business. The company said the structural changes would allow it to cut costs in its mature markets and help develop new operations.

No job losses have yet been announced by the company as a result of the restructuring.


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