News Analysis

Make marketing more relevant

Responsys, a premier global provider of on-demand email and lifecycle marketing solutions, has announced Interact 5, the latest version of the company's email marketing automation software.

The new product helps firms send highly targeted messages and set up continuous, automated message streams designed to strategically move prospects and customers to more valuable stages of the buying lifecycle.

Interact 5 offers new, streamlined user interface and content- personalisation tools designed to allow users to realise greater revenue and profitability gains through Individualised Lifecycle Marketing (ILM); defined by the company as the automated, scalable process of sending highly relevant messages at well timed moments in the customer lifecycle.

In addition to improving marketing efficiency and effectiveness, Responsys says that ILM has been proven to strengthen overall brand loyalty and business profitability. It argues that users will be able to create highly individualised, lifecycle-based programs that deliver the greatest value both to their customers and to their own organisations, thus maximising ROI.


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