Orange targets SMEs with push email

Orange has added the Mail Enterprise push email service to its Orange Business Services portfolio.

Orange has added the Mail Enterprise push email service to its Orange Business Services portfolio.

The company says it will be a groundbreaking solution that is significantly more affordable than existing push email services and available on a wide range of Signature devices.

Orange's strategy is to 'democratise' mobile email, driving widespread adoption and making it as popular and accessible as SMS. The service is designed for SMEs with their own email server. Marketed as a fully featured push-email service, it combines real-time email delivery with the ability to view attachments, synchronise calendar and contacts and perform remote inbox management.

"Today, only around 10% of SMEs use mobile email and it's often seen as an expensive business tool reserved for senior executives in the company. Our research indicates that this limited uptake is due to barriers such as cost, complexity and the need for specific devices," says Philippe Bernard, executive vice-president, Orange Business Solutions.

"With Orange Mail, we will break down these barriers for SMEs whilst also providing an affordable alternative for large corporations. Within three years, we believe, it will be unusual to encounter a business user who doesn't have some form of mobile email."

Orange Mail Enterprise Service will launch in phases across the Orange portfolio, beginning with smartphones and PDAs. The current device range includes eight Nokia, Sony Ericsson and Orange SPV Signature Devices (with many legacy devices also compliant). This will expand to embrace lower cost handsets as rollout accelerates.



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