SAP has expanded its mySAP customer relationship management (CRM) software to include an on-demand option.
The SAP CRM on-demand solution is designed for enterprises running business critical applications to manage sales, service and marketing in a solution delivered directly via the internet, offered through a subscription-based licensing model.
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SAP claims to have created the first hybrid CRM solution that transcends on-demand and on-premise, while integrating with core enterprise products in both deployment models.
To facilitate what it is calling a unique hybrid approach, SAP has launched an ‘isolated-tenancy’ model that combines the high availability and low risk of a single-tenancy approach with the efficiencies and deployment speed of multi-tenancy architecture.
As a result, SAP says companies can evolve their CRM solution to align with their unique business needs and customer strategies in ways that go beyond the limitations of what the company calls narrowly focused on-demand "pure plays."
In addition, SAP and IBM have extended their well-established strategic alliance to provide on-demand application hosting services for the SAP CRM on-demand solution. IBM will also provide expertise in helping customers innovate, for example, in how they reap the benefits of their CRM deployments.
SAP unveiled its first on-demand product, SAP Sales on-demand solution, designed to help organisations manage their customers, contacts and sales pipelines. Available immediately, SAP Sales will be followed by additional on-demand CRM offerings intended for release in 2006, including marketing and service products.
As well as helping line-of-business executives such as sales, service managers and marketing professionals, it aims to address the requirements of CIOs who need a solution that can capitalise on existing IT investments.