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ITV to use SQL Server 2005

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ITV to use SQL Server 2005

Broadcaster ITV is to roll out Microsoft's SQL Server 2005 database, along with advanced reporting and analytics software, to help calculate the profitability of its television programmes.

ITV will work with business intelligence integrator IMGroup, which will implement SQL Server 2005, and link it with a business intelligence platform from ProClarity.

"ITV's data requirements are extremely complex and I am confident that SQL Server 2005 is the best tool with the capability and scalability required by ITV for supporting the level of analytics involved," said Ian Whitfield, director of broadcasting technology at ITV.

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