HP is expanding its Smart Office initiative to boost server blade sales in the SME market.
The new Smart Office programme, called HP ProLiant Business Advantage, provides HP channel partners and customers with education, services, marketing tools and guidance to explain how server technology in general can help solve business problems and simplify server purchasing decisions.
One key element of the campaign is Blades for Business, designed to give HP a bigger slice of the growing blades market, which analyst IDC predicts will be worth $9bn (£5bn) by 2008.
According to HP, almost half of HP BladeSystems are already going to SMEs, but with analyst Gartner reporting that nearly 20% of SMEs are considering blade technology, HP is looking for a bigger chunk of the SME segment.
As part of Blades for Business, HP will offer a new entry-level HP BladeSystem solution that it said would be "easy to purchase, install and manage". The programme starts in May.
According to IDC, total blade server sales are growing by 60% a year and are thought to account for one in every four servers sold last year. IDC says IBM currently has the biggest share of the blade market with over 40%.