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Forrester: Time to evaluate your e-commerce strategy

Antony Savvas

Europe’s growing e-commerce trade and increased competition for customers in North America is causing firms to re-evaluate their e-commerce platform strategy.

Analyst group Forrester is predicting modest but significant growth in the e-commerce platform market, from the £705m spent globally in 2003 to around £823m in 2008.

This will be driven by businesses shifting existing e-commerce funds from custom development projects and small specialist suppliers to platform and application suppliers.

E-commerce firms must consider their IT resources, strategies, and the magnitude of their commerce site before deciding the upgrade path to take, it said.

Analyst Andrew Bartels, said, "Interest in technologies that support online sales channels is up again. Retailers, brand name manufacturers, and even firms in the travel and auto industries are all looking to revamp their online sites and strategies."

"Firms realise that e-commerce means more than just a shopping cart - it’s a strategy that requires not only monetary investments, but also careful planning and coordination. Whether investing in commerce platforms for the first time or driven by outdated and failing systems, these companies are looking to stake out new selling innovations and to expand globally," he said.


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