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Ericsson offers mobile "push" e-mail product

Ericsson is hoping to take a slice of BlackBerry's pie, by reselling a mobile "push" e-mail product called Smartner.

The new product is being sold as "Ericsson Mobile Office (EMO) version 5.0" and replaces Ericsson's own Wap-based EMO, which expired at version 3.2.

"We aim to meet the needs of small and medium-sized companies with a good, quickly rolled-out product," David Ekberg, director of mobile data solutions at Ericsson. "We will see developments for larger enterprises in future."

Ericsson's "EMO 5.0" includes versions for single users (either hosted by a service provider or at the user company), and a multi-user version which connects to corporate Exchange servers. The client runs on Symbian or Windows Mobile clients, and can be bought by individuals, or sold through operators.

"It's a crowded market," conceded Ekberg, "but the others don't have a real 'push' solution". Although Ericsson has no EMO 5.0 contracts to announce yet, he expects some operators to go public "in a few weeks".

Ericsson's relationships with operators should get it contracts for the push e-mail technology, said Ekberg, and its global support organisation will take it further than start-ups such as Good, he said.

Compared with BlackBerry, Duality has no hardware dependence, he said. Although BlackBerry is now available on other platforms, such as Siemens and Nokia, BlackBerry maker Research in Motion still relies heavily on selling handsets.

Peter Judge writes for Techworld.com


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