Half.com escapes eBay axe - for good


Half.com escapes eBay axe - for good

Online marketplace eBay has abandoned its plans to close its Half.com unit next month and move its buyers and sellers onto the eBay site.

The change of heart apparently came after many of Half.com's registered online sellers and buyers opposed the move. Half.com said it would now remain in operation "indefinitely".

"We have decided not to go forward with the closure plan and will keep Half.com open indefinitely," said Mike Aufricht, vice-president and general manager of Half.com, a used merchandise site acquired by eBay in 2000.

Aufricht said that while many Half.com sellers have already moved to sell their items on eBay in anticipation of Half.com closing, there had been no corresponding drop in business on Half.com. "In fact, loyalty to Half.com has remained strong as we witnessed yet another outstanding back-to-school season."

Where the eBay site allows sellers to auction items to the highest bidder or sell them via instant fixed-price auctions under a sliding fee scale, with brief sales windows of up to 10 days at a time, the Half.com site allows sellers to list items at fixed prices indefinitely without any listing fees and forgoes the auction for a straight sale.

Aufricht said that keeping both sites in operation made the online auction marketplace more vibrant.

Earlier this year, eBay announced Half.com would close on 13 July but extended the date to 14 October to provide more time for the transition.

Todd Weiss writes for Computerworld

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