Microsoft will launch a portal website aimed at business managers in midmarket companies.
The portal carries the working name Customer Connection Centre, or C3, and will offer customers personalised information such as details on licenses and services purchased from Microsoft as well as more generic content including business tips and tricks, said Steven Guggenheimer, a vice-president in Microsoft's Small and Midmarket Solutions & Partner Group (SMS&P).
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A website for business managers would fill a void in Microsoft's existing website offerings. The company is in the process of a global introduction of a website for small business customers called the Small Business Centre and publishes the Microsoft Developer Network (MSDN) website for developers and Microsoft TechNet site for technology professionals.
"We think that our midmarket customers ultimately would like something like that," Guggenheimer said. "In the business community, we don't have something for the business managers who aren't the technology folks."
Microsoft defines the midmarket as companies with between 50 and 1,000 employees. Larger companies typically have their own account manager at Microsoft who can provide information.
Plans for the Customer Connection Centre are still in the early stages and Guggenheimer could not provide a launch date.
Joris Evers writes for IDG News Service