News

HP adds Siebel CRM seats to its core systems

Siebel Systems has closed one of its biggest deals ever with Hewlett-Packard.

The compnay's CRM software will become the core system HP uses to link its sales, marketing and call centre operations with its partner network. HP will install a total of 16,000 CRM seats, according to a Siebel spokeswoman.

Not only will this give the company a single view of a customer, but it will also eliminate the expense of maintaining the existing CRM systems, HP said.

"We estimate that the Siebel deployment will return IT savings in the range of tens of millions of dollars," Mike Overly, vice-president for customer operations of HP's global operation, said.

"Siebel eBusiness Applications provide an integrated platform enabling HP to drive operational efficiencies, while also making it easier for our customers to do business with us."

The eBusiness applications will be a key to HP's CRM efforts to consolidate its direct and indirect sales channels, which include thousands of direct sales representatives, marketing professionals, contact centre representatives and hundreds of thousands of partner resellers around the world.

The company has already installed Siebel sales software for its direct sales force.

HP will also use Siebel Partner Relationship Management to manage its global network of business partners and boost business-planning and joint sales and marketing operations.

Marc L Songini writes for Computerworld


Email Alerts

Register now to receive ComputerWeekly.com IT-related news, guides and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
 

COMMENTS powered by Disqus  //  Commenting policy