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Strong notebook sales drive PC market, say IDC

IDC has revised its preliminary figures for second quarter PC shipments in Europe, the Middle East and Africa (EMEA), saying sales had been higher than first believed.

Shipments were up 13.4% over the same quarter the previous year, rather than the 9.8% figure that IDC gave last week.

Karine Paoli, research director for EMEA personal computing at IDC, said that notebook sales had been particularly strong and had driven the whole PC market to the highest growth rate since the end of 2000.

Unit sales of notebook computers were up 38% year on year, compared with a 5.4% rise for desktop PCs. The majority of the increase had come from the small business and consumer markets.

Hewlett-Packard had made "incredible gains", with a growth of 62% in notebook unit sales year on year due to its marketing campaigns and very aggressive pricing.

Acer's focus on the small to medium enterprise market had paid off, pushing it into number two position in the notebook market.

The outlook for the second half of the year is positive, Paoli said. Sales will continue to be constrained by the weak economy but the continued price wars and price erosion will keep pushing sales.

Margins have been badly hit by the price wars in the market, but the demand stimulated by the low pricing may bring revenue growth with it.

Gillian Law writes for IDG News Service


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