AMD targets portable and heavy notebooks with new chips

AMD has announced the adition of new processors to two segments of its mobile processor family.

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AMD has announced the adition of new processors to two segments of its mobile processor family.

AMD sells three types of mobile processors with different voltage ratings for various types of notebooks and has added:

  • the mobile AMD Athlon XP-M 2800+ to its desktop-replacement category
  • the low-voltage mobile AMD Athlon XP-M 2000+ and 1900+, for thin-and-light notebooks.

A separate category for what AMD calls "standard" notebooks is also part of the company's mobile processor lineup.

Intel recently announced a new category of its notebook processors, introducing the mobile Intel Pentium 4 processor for heavy desktop-replacement notebooks.

The consumer demand for desktop-replacement notebooks has been a bright spot in an otherwise stagnant PC market, said Alan Promisel, an analyst with IDC.

Typically, the PC market declines about 10% from the fourth quarter of one year to the first quarter of the next year, he said. Desktop PCs were down about that much, but notebooks defied the seasonal trends with no sequential decline in demand, he said.

Notebooks are winning over consumers because of improved mobile technology and aggressive pricing by suppliers, who generate higher margins on notebooks than desktops, Promisel said.

Tom Krazit writes for IDG News Service



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