How to measure mobile ROI


How to measure mobile ROI

Daniel Thomas
Many companies are unsure about how providing employees with mobile devices will generate a return on investment, according to new research from Analysys.

However, the consulting firm said ROI can typically be achieved if employee productivity is improved by just 0.6%, or a saving of 14 minutes per week per employee.

Companies questioning the relevance of mobile business applications should consider how employee functions vary in their requirement to have mobile access to specific applications across industry sectors, the Analysys report said.

While most deployments to date have focused on e-mail, sales force and field service applications for sales and service employees, there is a potential ROI to be gained from implementations across a wider range of employee functions, said Jonathan Tee, the report's author.

For example, companies can gain benefit from providing manual workers with mobile and WLan access to inventory and order management applications, or giving HR departments access to intranet and time and expense management applications, he said.

"Most corporates that have deployed mobile application access have tended to implement solutions with less than 50 employees," said Tee. "While these offer a valuable learning experience, they do not enable companies to gain the economies of scale available in most sectors when larger numbers of staff are provided with mobile application access."

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