Companies put job security as the third highest motivator (46%) after other more obvious factors such as career prospects (69%) and salary (65%), while 29% of companies thought training was an incentive to attract staff.
UK workers are often accused by their European counterparts of having a poor balance between their home and work life because of long working hours and time spent travelling to and from work.
However, the work/life balance was only seen as a motivator by 8% of companies, with private medical insurance regarded as a perk in only 4%. None of the companies surveyed valued childcare as a motivating factor.
"It is interesting to see the more traditional perks are attracting new staff or encouraging current employees to stay," said Pat O'Kane, executive recruitment manager at Parity.
"Training is an important part of career progression and often gives staff the opportunity to move into new areas. Bespoke courses for whole teams within companies, as well as sessions for individuals wishing to learn specific skills, can help develop technical skills and management techniques.
"Job security is being seen as increasingly important, especially following the recent spate of redundancies. It is not surprising this is more of a motivating factor than work/life balance. Many people see a balance between home and work life as an added bonus, rather than critical to job satisfaction."