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Oracle unveils apps and hardware bundle for European midmarket

Oracle yesterday unveiled its E-Business Suite Special Edition, a package of enterprise applications targeting mid-sized European companies and delivered ready to run on a hardware server.

The offering, which Oracle partners will sell in 13 European countries, puts the company in direct competition in the European midmarket with rivals SAP, Sage and Microsoft Business Solutions unit.

E-Business Suite Special Edition comprises the financial accounting, sales order management, inventory management and purchasing modules of the E-Business Suite for large enterprises, which allows companies to manage business processes, such as financials, payroll and customer relationship management..

Between 10 and 25 people in a company with between 100 and 500 employees are allowed to use the software. If more user accounts are needed, the company has to upgrade to the more expensive E-Business Suite. Pricing is determined by the Oracle partner delivering the product and depends on added software and services.

Oracle executives had previously talked about the company's plans to launch region-specific midmarket products around the world, with China being one of the first markets it will target.

The midmarket, once the domain of smaller software companies, has become the promised land for vendors that traditionally target only large companies.

Oracle E-Business Suite Special Edition is immediately available in local language in the UK, Austria, Belgium, the Czech Republic, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Sweden and Switzerland.

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