Sterling aims to automate enterprise information flow with Integrator
Integrator allows users to map multiple business processes in a graphical representation and specify how data is to be manipulated and moved across the enterprise.
Sterling said this allows managers to quickly set up, tear down and rebuild processes in response to changing business needs. The product combines enterprise application integration with business-to-business systems.
With applications such as Microsoft's forthcoming Office 11 suite concentrating on collaborative working, applications that can integrate workflows quickly and efficiently will become more popular. This is the market Sterling is targeting with its product and Dave Robinson, regional vice-president for Sterling, said, "We recognised the need for a scalable modular integration solution that can bring together business applications, people and external partners on a single platform."
Teresa Jones, research analyst at the Butler Group, said, "The boundaries between external and internal integration are blurring, and the enterprise focus needs to be increasingly on the process rather than individual applications. Sterling Integrator will stir up interest from enterprises that need to put their processes under the efficiency microscope."
The product is built on Java and can connect native XML with EDI through translation capabilities allowing smaller enterprises to engage with the larger EDI-based corporations.