WebTrends Reporting Center 5.0 is designed to allow companies to measure the effectiveness of their Web sites via multidimensional analysis and reporting on Web-based marketing campaigns, online promotions, and sales. The software also provides information about the number of customer visits and their buying and browsing habits.
The latest release aims to let business users predetermine what they would like to measure and analyse about a particular Web-based initiative or scenario, said Rand Schulman, director of WebTrends product management at NetIQ.
By requesting only the most relevant data on a particular campaign, a company avoids having to wade through pages of Web server log reports of all its site activity to find what they need.
"We are doing Web customer analysis, rather than just reporting on Web traffic," Schulman said. "The prime benefit of the product is for understanding your ROI and total cost of ownership, because a content site wants to increase its stickiness, while a commerce site wants to sell more products."
Reporting Center 5.0 is NetIQ's client-based Web analytics software. The company also offers a hosted service called WebTrends Live, underscoring a growing trend toward outsourcing in the market.
The technology approach to Web analytics has also differed between packaged software and ASPs. Software solutions historically have relied on analysing Web server logs to collect data in batch for customers, while ASPs use Java scripting to place browser tags or "beacons" on a Web site that report activity back to a third-party site in real time.
Both versions are available now.