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Blue Titan has been formed from 4-year-old VelociGen, a provider of a visual workflow modelling environment layered on top of a run-time environment capable of managing Web services, and San Francisco startup vendor ServiceMesh.
ServiceMesh gives the Blue Titan portfolio a networking platform that provides load balancing and performance management and a tool for reducing latency between Web services invoking each other across a network.
That latter capability addresses a key weakness in Web services, which today are sensitive to timeouts caused by network latency. The primary solutions being positioned to address this issue are middleware offerings that specialise in asynchronous transactions. But officials say those types of offerings are likely to be cost-prohibitive for most organisations trying to adopt Web services.
"Our goal is to minimise reliance on asynchronous middleware," said Frank Martinez, chief technology officer of Blue Titan.
The Blue Titan product line consists of the Blue Titan development tool, Network Director for deploying Web services across a network, and Enterprise Server, which provides a run-time environment for managing composite applications made up of Web services.
An industry analyst familiar with the company's plans said Blue Titan could fulfil requirements that users of Web services have for security and load balancing.
"This is an area that most clients see in terms of the need for new standards for things like security to be developed and implemented," said Mike Gilpin, research fellow at Giga Information Group. "[Users] don't necessarily see it in terms of a product suite like Blue Titan intends to offer. But within the right context, where more leading-edge companies are already implementing Web services, they're encountering issues that a company like Blue Titan could help to resolve."
Forbes.com, the Internet business unit of the Forbes business publication in New York, is deploying the Blue Titan product for monitoring of service-level agreements with partners.
Forbes.com plans to use Blue Titan to monitor service-level agreements for both its own customers and companies that provide services to Forbes, according to Michael Smith, chief technology officer of Forbes.com.
"We have about 70 technology software and services partners and the various partner contracts all have service-level definitions that are quantifiable and have penalties payable for poor performance. It's our intention to deploy the Blue Titan suite of products across our heterogeneous infrastructure to measure the service-level availability of each respective system," Smith said.
Network Director is in beta now, as are the versions of the development tool and Enterprise Server that support it. All are expected to be generally available in April.