Although EMC has profited from keeping users tied to its own storage systems, it is now trying to make its software work with competing vendors' products. Users have long complained that EMC kept its architecture too closed and charged well-above-average prices as a result of its proprietary roots.
To help push along its open philosophy, the company has created three new operating units.
The Open Software Operations unit will focus on making EMC's applications work with other companies' products. This group will manage the development of the ControlCentre/Open Edition suite. The company said earlier this week that it would roll out more products over the next 12 months than at any other time in its history including storage management applications designed to plug into the ControlCentre/Open Edition framework.
Erez Ofer has been promoted to executive vice-president and will head the Open Software Operations unit.
EMC has also created a Storage Platforms Operations group to oversee the company's entire hardware line. This will mark the first time the company has had one executive who will monitor the Symmetrix, Clariion and Celerra systems, a company spokesman said. David Donatelli has been promoted to executive vice-president and will lead this unit.
The third new group is the Customer Operations unit. Frank Hauck, who previously oversaw EMC's direct and indirect customer service and professional services organisations, will lead this division. Huack is to retain the same role within the unit and try to align EMC's services business with its open platform strategy.
EMC veteran Moshe Yanai has been promoted to founder and EMC "fellow". Yanai worked on the team that developed the Symmetrix system, while Bill Teuber was promoted to executive vice-president and chief financial officer.
By making these moves, EMC says it will be better equipped to align the company around its new strategy. A larger overall view of the company's products, coupled with the executives' experience, could help EMC speed up what analysts have warned will be a lengthy transformation.