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AOL, which houses a full-time community investment team at its UK headquarters in Hammersmith, London, is looking to encourage more young people to learn about work and the Internet through the Fairbridge youth development charity.
The ISP was first approached by Fairbridge following a speech made by Katrina Giles, AOL's head of corporate responsibility, at a charity fair last year. "They asked if we'd be interested in working with them," explains Giles. "They wanted to do a course and this area had been requested by the young people."
It was agreed that a pilot course would be set up, with AOL providing the funding for the hardware and sponsored AOL accounts. The company also helped Fairbridge to devise the course content.
The pilot course was delivered by an external trainer brought in by Fairbridge at the charity's base in Kennington. As well as skills and training - which included an introduction to the Internet - Fairbridge also provided course members with personal support to give them confidence in their new found skills.
Attendees were taught in groups of six to eight people. The course was run one afternoon a week for 16 weeks. AOL staff attended some classes and provided one-to-one sessions. The group was also invited to visit their tutors at work.
"AOL employees decided it would be good for participants to visit them in their offices," explains Giles. "It was inspiring for the kids from Fairbridge to see what it was like to work in an office."
AOL posted some of the Web designs online and staged a graduation ceremony after the course was completed.
Due to the success of the pilot scheme, AOL is expanding the course to two more locations in the UK. At least six courses will be held this year, four in London and two at other locations. Each course will last 12 days over six weeks and be available to about 30 participants, five on each course.
- Motivates people and introduces them to an activity they enjoy
- Enables students to develop a belief in their own potential
- Offers transferable skills relevant to Web design environment
- Students were given the opportunity to visit a working office.