The company, which has just started its UK operations, claims that Web site development is unnecessarily protracted because of the need to code each page. Hjortur Olafsson, co-founder and CEO of Salt, said Salt originally created the software as an in-house tool to simplify site development.
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He described the resulting product, also known as Salt, as an enterprise-scale, database tool and Web designer with e-business media and content management.
The software works like a desktop publishing package, allowing frames to be created and items to be placed anywhere on the page. Once the design is complete, the code is generated. In some similar lower-end packages, the generated code results in larger files than necessary, but Mike Grieve, Salt's UK-based European managing director, said this is not the case with Salt.
Grieve said Salt allows the Web site to go directly from the design stage to user testing without the need to involve IT staff to write code, program the database elements and bug test.
"Being able to bypass the IT department means that deployment can be collapsed from, for example, 12 weeks to one," he said.