Supermarket giant Safeway has failed to get its Web site up-and-running two weeks after a suspected hacking attack led to its closure.
The delays in restarting the site are a significant embarrassment to the company, which has developed a reputation for its pioneering use of IT.
The site was taken down after hundreds of Safeway customers received a hoax e-mail addressed from Safeway advising them to shop elsewhere.
The e-mail, signed by the "Safeway team", and apparently sent from the Safeway e-mail address, announced a 25% price rise and told customers to shop at Tesco or Sainsbury's if they were unhappy.
Some analysts believe the delays in getting the supermarket's site up-and-running are likely to damage Safeway's high-tech reputation. "I think it is just not acceptable really," said Mike Godliman, director of retail research company, Verdict. "Their management must be going up the wall."
Safeway was this week unable to comment on the failure or the progress its IT department is making in tracking down the source of the e-mail.