A Web site dedicated to the classic car market, Motoringclassics.com, has set up an online brokerage facility to bring together classic car dealers with potential buyers.
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Targeted at motoring enthusiasts, the site, which was launched in May, aims to provide a fast service to link up buyers and sellers of classic cars and includes a facility for live submission and updating of ads, a search engine and a motoring forum. It also offers a free advertising deal for the first three months.
"The site was originally put together with the idea of making it self-generating by the users," said Geoff Goddard, marketing director at motoringclassics.com.
By implementing a smart database, created by Web site designer Webstart, users can add, amend and delete adverts in real time on the site without having to contact the company.
Advertisers still have to send in photographs, but the company is hoping to launch a facility allowing advertisers to put pictures online themselves by the autumn, Goddard said.
"A lot of the more traditional dealers are not on the Internet, and don't even have e-mail.
"We can input the data on their behalf then phone them up if a request comes through - and a lot of them are really surprised that it works," said Goddard.
"The classic car market is very reliant on the past but it can now take advantage of the business benefits made possible by the Internet to secure a healthy future."
An Internet-only company, motoringclassics.com has attracted 200 vendors, and holds 740 live car adverts, a number that the company expects to double by the end of August.