E-business will benefit from women's strengths


E-business will benefit from women's strengths

Caroline Davis

Caroline Davis

The needs of e-business will be served by the "generic strengths" of women, according to research by IBM.

The IBM white paper said, "E-business represents a great opportunity for women ... it needs and utilises all the generic strengths of women.

"E-business is shifting IT to be very personal in nature, it's increasingly about people so it's well suited to women," said the paper's author, Rebecca George, IBM's recruitment manager.

She listed these strengths as communication, listening, presentation, teamwork and dealing with data. Notably missing were technical skills, but George added "the best solution is to have mixed teams", so presumably these are to be provided by male colleagues.

The report said, "Women more than men use technologies to explore new strategies for growth, to respond to clients, to speed up product or service introductions or to improve marketing efforts."

Cindy Kawakami, a technical project manager at Web site design company Lateral Net, welcomed the research. "Women are better at the interaction between the technology and the design of sites. Men are better at the technical side but hard-core techies often want just text-based pages."

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