Ingram's Apple offer


Ingram's Apple offer

Sarah Stokely-Willcox
In the countdown to the release of Apple’s new OSX operating system, Ingram Micro’s move to offer built-to-order (BTO) Macintosh computers has been hailed as a boost for resellers trying to compete with Apple stores.

Sarah Paul, Apple business manager at Ingram, said the company was offering free Mac configuration until 30 March to promote the distributor’s new configuration centre in Coventry.

John Lewis, managing director of MaxResponse, said the move meant UK dealers could compete directly with Apple stores: “All the stuff Apple does, we can do through Ingram.”

Nigel Lomas, marketing manager at Trams, said he thought the offer was “something Ingram is doing in conjunction with its other vendors, so it will try to sell Kingston or Iomega kit as part of the deal”, adding it was a project Ingram had implemented itself.

Meanwhile, Apple has confirmed its OSX operating system will be released without full support for DVD. The rush to meet the 24 March release date has also given the company just 18 days to get the CDs manufactured, packaged and shipped to retailers.

A spokesman for Apple in the UK insisted the Unix-based system would be available in the vendor’s main channel of ten to 20 stores around the country on the release date.

According to the spokesman, the new operating system contained a built-in parallel strategy to help users migrate from version 9.1, enabling them to continue using DVD functions.

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