The first user representative to take up a seat on the Storage Networking Industry Association's (SNIA's) Australia/New Zealand board says that the National Australia Bank's (NAB's) storage challenges are similar to those experienced by many large enterprises and that he can therefore effectively represent both the bank and other storage users' concerns.
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Graham Rothwell, NAB's Head of Client Management for Technology Operations was announced as a SNIA board member this week. SNIA ANZ is the first SNIA around the world to open its board to end user members, a move that SNIA ANZ Chairman Jacob Van der Eyk called a "major initiative" that is designed to ensure that the organisation's strategy "is influenced and endorsed by major end user organisations."
Rothwell is the first appointment under this new scheme and feels he can make a valuable contribution as "The challenges NAB has in its storage environment are not dissimilar to those at other organisations."
"We have many drivers, including compliance," Rothwell says. "We have a requirement to store data for a lot longer now. Email is an important factor as it causes a lot of data to be store. Increased used of customer relationship management and data warehousing impacts storage as well."
"Those drivers are not unique to the NAB, which is why I think other organisations can benefit from our presence on the SNIA board."
Rothwell hopes that his time on the board can advance standards around the greening of storage.
"It's top of mind because NAB has a program to become carbon neutral by 2010," he says. "Electricity consumption at our main data centre rose by 26% last year." The Bank's storage environment has a role to play in helping to meet its green goals and has Rothwell says recent initiatives already have a reduced carbon footprint as a goal.
"We have had a storage refresh program under way for the last year or so," he says. "We have applied data de-duplication, email archiving and storage virtualisation and reduced our emissions by 1000 tonnes from storage alone."
"Our emissions per terabyte are down by 70%."
Rothwell's also hopes to help SNIA grow the capacity of the storage industry through initiatives like its forthcoming Storage Academy event.
"It is always hard to find good people and this is a good way to help develop the industry," he said.
Van der Eyk welcomed Rothwell's decision to join the board.
"This represents a real breakthrough for SNIA ANZ and an exciting addition to our Board of Directors," he said. "Having someone of Graham's calibre and expertise on the Board means we can hear first hand about the issues that organisations face in managing their information growth, as well as ensure that our strategic programmes are validated and pertinent."