Adelaide storage startup Incriptus (formerly Memory Box) has developed an enterprise version of its product and is seeking funding to help it develop a channel – in Australia and the USA – to bring the new software to market.
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Incriptus’ software sees a PC download and run an agent that backs up data to other computers running the software around the world. Backups are encrypted and distributed to several different locations, a method the company says means that 99.6% of data would be recoverable even if 30% of users stopped using the product.
The company has had some success with this approach, winning a major Australian ISP as a client.
Trevor Glen, the company’s co-founder and CEO, last week told SearchStorage Incriptus is now selling an enterprise version of the software. Organisations can run the ‘Dynamic Data Director’, as its product is now called, on their own premises and distribute backups around their PC fleet. Incriptus is also hosting the service and will offer organisations the chance to store data in what it now calls the ‘community cloud’ of worldwide users.
“Our ideal customer is a franchise or a similar organisation which has spread around Australia,” Glen said. “We’re looking at his for an Adelaide franchise now – they have a PC in each of their cafes.” Incriptus is also in discussions with a vendor of point-of-sale software, as Glen feels embedding Incriptus’ software with that application is an opportunity to add value.
Nations beyond Australia are also now a target. The company has returned to the Australian Small Scale Offerings Board to seek $1.5 million in capital to fund expansion, including a US presence.
“There is plenty of opportunity in the US market,” Glen said. “Even with the US economy the way it is, solutions for data storage are needed.”
Glen’s plan is to set up shop in Boulder, Colorado, as the city is a hub for storage startups. Once there, Glen said he hopes to target resellers that already have clients with substantial fleets of PCs.