Senior IT decision makers are failing to use social media tools to recruit IT staff, according to an IT recruitment firm.
A poll by IT recruitment firm Modis International shows only one in 10 senior IT decision makers use social media tools, such as Twitter, LinkedIn and Facebook, to recruit IT staff.
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Jim Albert, managing director at Modis International, said: "With the decline of print media and the tightening of budgets, it would seem that social media should be well placed to offer an alternative hunting-ground for IT recruiters. However, this has not materialised."
Attracting candidates is increasingly important. Recent figures show demand for IT staff has overtaken the number of job seekers, meaning employers may struggle to fill IT job vacancies.
"Time constraints can often be a factor, and for this reason IT decision makers should look to share social media activity with HR teams," added Albert. "Updating a status on LinkedIn or Twitter to say that a given organisation is hiring can often be a simple, cost-effective and time-efficient way of driving social media traffic to a recruitment platform."
The survey reveals job advertisements in print have dropped 92%, leaving specialist IT recruitment consultancies as the most popular recruitment method over the past year. A total of 7% relied upon advertisements on its company website alone to attract candidates, while only 5% said social media was the preferred recruitment tool.
IT directors and heads of IT departments from 110 companies across the UK were polled.