Samsung and other phone makers may drop Windows Phone 7 following Microsoft's update fiasco, which has affected all Samsung devices.
"I'm sure Samsung is not happy with Windows Phone 7 sales," said Roberta Cozza, principal analyst at Gartner. According to Cozza, if Microsoft continues to have problems, Samsung and other phone makers may focus on Android instead.
Microsoft has taken down the latest update to Windows Phone 7 on Samsung devices after discovering the technical issue with its software update process.
The company has confirmed it is investigating the first, minor update to its Windows Phone 7 mobile operating system, after users complained of problems updating some devices.
In a statement, Microsoft says, "We have identified a technical issue with the Windows Phone update process that impacts a small number of phones. In response to this emerging issue, we have temporarily taken down the latest software update for Samsung phones in order to correct the issue and as soon as possible will redistribute the update."
According to the Windows Phone support Twitter account, users of the Samsung Omnia 7 and some other handsets are experiencing problems trying to update handsets running Microsoft's Windows Phone 7 OS.
These include contact lists being reset, call histories being deleted and profiles unpinned from the home screen. Other internet reports suggest Windows Phone mobile devices have been bricked when trying to update, requiring a hard reset.
According to Microsoft, the update is designed to improve the software update process itself. In a blog post, Microsoft said, "While it might not sound exciting, it's still important because it's paving the way for all future goodie-filled updates to your phone, such as copy and paste or improved Marketplace search."