Google's operating systems for smartphones and tablet-style devices will dominate the market by 2015, pushing Apple's iOS into second place, according to research from Ovum.
Apple constituted 90% of the market in 2010, but by 2015 its share will drop to 35%, while Google's Android and Chrome OS will rise to 36%. RIM's Blackberry Tablet OS and HP's web OS will account for 29% of the market, said Tony Cripps, principal analyst at Ovum.
"Apple and Google, will attract the most attention form the cream of the developers. As a result they will have the best, most talked about applications and content and, when all is said and done, this is what people will consider when making a purchasing decision," he added.
Worldwide demand of portable internet devices based on "lite" operating systems, which include tablet computers such as the iPad, will hit 150 million per year in 2015. Shipments of these devices will increase by 60%, from 14.2 million at the end of 2010, the research found.
This huge growth in shipments will be dominated by tablet-style technologies such as the iPad and mainly driven by consumers buying devices to complement their smartphones, added Cripps.
North America and Western Europe will experience the greatest penetration of tablet and other mobile internet devices by 2015, with 23% and 19% of global shipments respectively, said Ovum.