Austrian gambling firm Bwin has launched a real-money live betting application for the iPhone in the Apple iTunes store.
The Bwin live app will only be available in the UK and Austria, though other countries will follow shortly, according to the firm.
Another version for Android is due to follow later this year.
The company's UK-based competitor Betfair launched its own app earlier this year and Paddy Power also has a portfolio of mobile betting applications.
Bwin's €2bn merger with UK-based betting firm Party Gaming is on track and the merger between the two companies is expected to complete in the first quarter of 2011.