Google extends functionality of location aware mobile ads

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Google extends functionality of location aware mobile ads

Warwick Ashford

Google has announced extended functionality of location aware mobile ads.

The firm is extending its click-to-call function to enable advertisers to push ads based on the location to mobile users that have agreed to share their location data.

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The service will enable users to see adverts from stores that are closest to them.

Once the functionality is enabled by advertisers, anyone clicking on the ads will see a map with the advertiser's location with options to get directions or click-to-call them by phone.

"With AdWords location extensions you can now feature your business location and phone number on an expandable map," Google said in a blog post.

The new ad format is available on all mobile devices with full Internet browsers and advertisers will be charged only when users clicks to call the business or clicks to visit the website.

Google will not charge advertisers when users click to expand the map or get directions.


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