Levi Strauss uses planning software to predict demand


Levi Strauss uses planning software to predict demand

Rebecca Thomson

Retailer Levi Strauss has signed a deal for planning software that it hopes will help it expand its network of stores.

Levi Strauss has a total of 2,000 stores worldwide and wants the new technology to help it accurately forecast demand and supply so it can sell the right product lines in each location.

The implementation of the Maple Lake software has started across Europe and will continue across stores in the US and South America, the Middle East, North Africa and Asia.

Jeremy Leaf, leader of Levi Strauss & Co's global retail operations team, said, "Our strategic focus is to capitalise on our global presence and realise efficiencies across our businesses to give our consumers more of what they love from our brands. The software will help to ensure we are continuing to drive the right assortments in store and maximise our inventory investments worldwide."

The company plans to expand its network of stores and says software called Quick Assessment will help it do so.

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